ACG Research Mission 01 - The Big Drop For ACG's first Research Mission, Amsterdam Berlin created a 48-hour expedition in Moab, Utah, built around a custom Research Station engineered with Helinox. At its centre, an open-sided Rotunda and surrounding Rainfly tents formed a lightweight architectural system clad in thermochromic ripstop, shifting from orange to white as temperatures changed. The camp became both the operational base and a visible register of the desert conditions, while 35 participants moved through slickrock and canyons with local Landkeepers, testing the Lava Flow Ultralight jacket across temperatures from 8°C to 38°C. Spanning architecture, expedition design, field equipment and visual identity, The Big Drop established a new format for ACG Research Missions built around proof over promise.

ACG Research Mission 01

The Exhibition of S.P.E.E.D. (Mostra di Velocità) created for Nike ACG and Mental Athletic to launch the ACG Ultrafly Trail SP during the 2026 Olympics in Milan. Transforming Spazio Maiocchi into an immersive indoor trail-running environment, translating the physical and mental demands of the sport into a multisensory brand experience. The activation positioned Nike ACG at the intersection of outdoor innovation and contemporary culture, expanding the brand’s relevance beyond traditional trail-running communities.

ACG Exhibition of S.P.E.E.D

Portable stadium designed for the launch of the first ever ACG Kit for Inter Milan. The friendly Inter match, hosted in the Italian Alps, took place in a stadium, designed for temporary use, as the structure prioritises low weight, rapid assembly and efficient transport, allowing precise adaptation to shifting outdoor contexts. ACG’s all-conditions ethos in built form.

ACG x Inter Milan All Condtions Cup 

Developing a global retail platform built around the concept of “Unreal Motion Powered by Dn8.” for the launch of the Nike Air Max DN8. Across flagship stores and key retail partners, immersive installations, robotic displays and interactive technology demonstrations translated the shoe’s Dynamic Air innovation into a physical brand experience. The rollout transformed retail environments into experimental spaces that showcased motion, energy and the future of Air Max.

Nike DN8 Retail

Designed and produced a landmark installation built around a powerful laser beacon visible across large parts of the Netherlands for the launch of the 2026 KNVB Nike kits. The custom-built structure housed the laser source and served as the physical centrepiece of the activation, creating a destination for invited guests, players and media while simultaneously projecting the launch far beyond the event site.

Nike Dutch National Kit Launch

Set against the raw alpine backdrop of the FAT Ice Race, the Bentley Greenhouse blended performance heritage with contemporary luxury through a refined architectural intervention. Conceived as a destination for conversation, broadcast and hospitality, the space centred around a bespoke hi-fi sound system and the launch of a limited-edition vinyl. Translating Bentley's commitment to craftsmanship into a warm, immersive environment, the pavilion brought together music, design, culture and automotive excellence in a setting designed for both gathering and exchange.

Bentley Broadcast at FAT Ice Race

Lucid Motors Seven Suite

For Porsche's return to FAT Mankei, Amsterdam Berlin created the Alpenfahrverein: a fictional society for drivers united by their love of Alpine roads.

For one weekend, FAT Mankei became its headquarters, bringing together mountain drives, German sports cars and Austrian food.

A custom kiosk became the club's physical home. Inspired by the iconic Porsche GT1, it set the tone for a wider visual system of silver details, Alpine graphics and collectible objects.

Vintage-inspired postcards, complete with custom Austrian Post stamps, could be sent directly from the mountain to destinations around the world, including the US. Together, these details gave the Alpenfahrverein its own codes, rituals and sense of belonging.

Porsche Alpenfahrverein 2026

At UTMB Chamonix 2025, Nike ACG unveiled the All Conditions Racing Department, marking a new chapter for the brand in trail running. The activation took over multiple touchpoints across the UTMB ecosystem, combining athlete hospitality, community programming, product testing and immersive mountain experiences. The project connected athletes, creators and trail-running enthusiasts through a week of shared experiences in and around the Mont Blanc.

ACG UTMB Chamonix 2025

The Porsche Kiosk at FAT City Tokyo set the brand up at the heart of Tokyo’s car culture during the WEC Fuji race weekend. Inspired by Japanese convenience stores and motorsport pit garages, the space combined retail and hospitality in a single compact footprint. Visitors could explore limited-edition products, publications and collectibles while connecting with the local community. The activation created a physical meeting point where Porsche motorsport heritage and Tokyo street culture came together.

Porsche F.A.T. City Tokyo

For the 2025 Venice Architecture Biennale, Porsche partnered with the Norman Foster Foundation on the eighth edition of The Art of Dreams. The project, titled Gateway to Venice’s Waterways, was presented at the Arsenale from May to November 2025 and explored the future of sustainable urban mobility through an architectural installation.

The Art of Dreams Venice

Tying into Capsule's mission statement to reimagine radical design for today, "Dreamscapes" invites artists and designers to explore technology through the surreal potential of dreams. Held in former industrial district Seongsu-dong, the exhibition brought together local and international talent. It featured workshops from Carsten Höller's restaurant Brutalisten; Furniture by Kwangho Lee, Nice Workshop and Théophile Blandet; Digital artworks by Ezra Miller; Sculptures by Audrey Large; listening sessions by Eugene Whang; and talks including celebrated Korean artist Koo Jeong A.

The Art of Dreams Seoul

While Salone del Mobile is renowned for it's showcase of everyday design objects, artist collective Numen/For Use's large-scale installation "Lines of Flight" offered a place to dream beyond the day-to-day of design week. At Milan's Palazzo Clerici visitors were invited to climb inside a monochrome, symmetrical textile sculpture, bringing the iconic Pepita Fabric to life. The installation celebrated Vitra's unveiling of three renowned chairs in this fabric. The designs were premiered through a dance performance choreographed by Imre & Marne van Opstal, focusing on the geometry and rhythm found in the pattern.

The Art of Dreams Milan

Flicking through Dutch artist Thomas Trum's inspiration folder made him a natural curation to bring to life the dynamism of a road trip through the lavender fields of Provence. Pairing his colourful palette with videos of tyre marks, crop circles, plane trails Trum brought to life a series titled 'Southern Spins'. Executed across a ship's sails, the tiles of a swimming pool and canvases en plein air – the work was also showcased at Villa Noailles for the Design Parade. A launch party hosted in Trum's outdoor atelier featured local rising star singer Johan Papaconstantino and a talk with designer Sabine Marcelis, a fan of the artist.

The Art of Dreams Provence

F.A.T. International go by the motto "trading in international joy" and are committed to much more than motorsport. In 2024, they took their Ice Race to USA. Creating a social space, service and track that was purposefully vibrant, fresh and fun to celebrate the brand's personality compared to traditional car races. The site fostered connection and energy for the community who were there to race cars and socialise.

FAT Ice Race Aspen

To celebrate the Nike Jordan Brasil kit a highly confidential product reveal moment was unveiled in LA. An immersive high energy experience for Nike staff, retailers, and key stakeholders brought to life the whole feeling of the collaboration. It was a walk-through stage where viewers were fully surrounded by the senses of the Brazilian culture combined with the attitude of Jordan.

 Nike Jordan Brasil Kit Reveal

AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.

Row 05

Bringing together the two brands at Las Vegas GP.

Celebrating the brands shared passion for performance and design.

AMG x IWC Speedcity

'Obroni wawu' translates directly to 'dress of the dead white man'. A description Ghanaian locals came up with when the first wave of second-hand clothes from the West swept into their country in the 1970’s. They could not believe that clothing of such quality was just given away. Instead they assumed that the previous owners must have died. Dead White Men's Clothes is a fashion project in collaboration with artist Jojo Gronostay. It sets out to provoke a discourse on capitalism, post-colonialism, waste, responsibility and the future of fashion. The fashion label sources used, discarded clothes on the Kantamanto Market in Accra, then reclaims, relabels and re-contextualizes them to sell back to the Western world as high fashion in the cycle of capitalism. The label’s profits are donated to support young African designers. The DWMC™ collection launched at Paris FW 2018 and sold out in the first 3 days.

Inverting the capitalist cycle of fashion.

Dead White Men's Clothes​™

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

New Module

De-centralising sponsorship models for female empowerment.

LMG GT No. 1

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ACG Research Mission 01

ACG Exhibition of S.P.E.E.D

ACG x Inter Milan All Condtions Cup

Nike DN8 Retail

Nike Dutch National Kit Launch

Bentley Broadcast at FAT Ice Race

Lucid Motors Seven Suite

Porsche Alpenfahrverein 2026

ACG UTMB Chamonix 2025

Porsche F.A.T. City Tokyo

The Art of Dreams Venice

The Art of Dreams Seoul

The Art of Dreams Milan

The Art of Dreams Provence

FAT Ice Race Aspen

Nike Jordan Brasil Kit Reveal

AMG x IWC Speedcity

Dead White Men's Clothes™

LMG GT No. 1

ACG Research Mission 01

ACG Exhibition of S.P.E.E.D

ACG x Inter Milan All Condtions Cup

Nike DN8 Retail

Nike Dutch National Kit Launch

Bentley Broadcast at FAT Ice Race

Lucid Motors Seven Suite

Porsche Alpenfahrverein 2026

ACG UTMB Chamonix 2025

Porsche F.A.T. City Tokyo

The Art of Dreams Venice

The Art of Dreams Seoul

The Art of Dreams Milan

The Art of Dreams Provence

FAT Ice Race Aspen

Nike Jordan Brasil Kit Reveal

AMG x IWC Speedcity

Dead White Men's Clothes​™

LMG GT No. 1

Dead White Men's Clothes™