AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.

Row 05

Bringing together the two brands at Las Vegas GP.

Celebrating the brands shared passion for performance and design.

AMG x IWC Speedcity

For the 2025 Venice Architecture Biennale, Porsche partnered with the Norman Foster Foundation on the eighth edition of The Art of Dreams. The project, titled Gateway to Venice’s Waterways, was presented at the Arsenale from May to November 2025 and explored the future of sustainable urban mobility through an architectural installation.

The Art of Dreams Venice

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

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Mercedes-AMG

AMG x IWC Speedcity

Porsche

LMG GT No. 1

Porsche

The Art of Dreams Venice

Mercedes-AMG

AMG x IWC Speedcity

Porsche

LMG GT No. 1

Porsche

LMG GT No. 1