Amsterdam Berlinis an independent creative agency designing experiences

AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.