Amsterdam Berlinis an independent creative agency designing experiences

At UTMB Chamonix 2025, Nike ACG unveiled the All Conditions Racing Department, marking a new chapter for the brand in trail running. The activation took over multiple touchpoints across the UTMB ecosystem, combining athlete hospitality, community programming, product testing and immersive mountain experiences. The project connected athletes, creators and trail-running enthusiasts through a week of shared experiences in and around the Mont Blanc.