Amsterdam Berlinis an independent creative agency designing experiences

The Exhibition of S.P.E.E.D. (Mostra di Velocità) created for Nike ACG and Mental Athletic to launch the ACG Ultrafly Trail SP during the 2026 Olympics in Milan. Transforming Spazio Maiocchi into an immersive indoor trail-running environment, translating the physical and mental demands of the sport into a multisensory brand experience. The activation positioned Nike ACG at the intersection of outdoor innovation and contemporary culture, expanding the brand’s relevance beyond traditional trail-running communities.