At the world's largest creative technology festival, Amsterdam Berlin built an immersive space celebrating collaborations. Built as a giant X, the installation invited artists, engineers and designers to present the result of cross-disciplinary partnerships. A music programme curated by specialist publication, The Fader, invited talent from various musical horizons to come together and jointly re-interpret their art.

SXSW dedicates itself to helping creative people share ideas and achieve their goals. The confidence and vulnerability associated with sharing designs and ideas that never made it connects people together and helps others to take something away from the learnings. Amsterdam Berlin created a giant designer's desk acting as a platform to share all the hard work done behind the scenes. Unseen featured initial design studies and a full discipline crossing programme dedicated to creative ideas that never saw the light of the day. Artists performed unreleased tracks and inventors talked about their unfinished products. The 18k onsite visitors were a younger and more tech-oriented audience for the client to interact with. While it gained 42M social reach and 1.7M interactions on content shared.

Inviting the audience to step right into the creative process.

Giving a stage to the Unseen

While Salone del Mobile is renowned for it's showcase of everyday design objects, artist collective Numen/For Use's large-scale installation "Lines of Flight" offered a place to dream beyond the day-to-day of design week. At Milan's Palazzo Clerici visitors were invited to climb inside a monochrome, symmetrical textile sculpture, bringing the iconic Pepita Fabric to life. The installation celebrated Vitra's unveiling of three renowned chairs in this fabric. The designs were premiered through a dance performance choreographed by Imre & Marne van Opstal, focusing on the geometry and rhythm found in the pattern.

The Art of Dreams Milan

AMG in collaboration with IWC and Sacai, celebrated the launch of the new AMG GT during the world's most important racing event: the first F1 Grand Prix in Las Vegas. The 3-day installation took over a track in the middle of the Nevada Desert, building an ephemeral city of dust and steel. The grand premiere culminated in a choreographed light show featuring Lewis Hamilton and George Russel.

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Porsche

Giving a stage to the Unseen

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Porsche

The Art of Dreams Milan

Porsche

Giving a stage to the Unseen

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AMG x IWC Speedcity