Amsterdam Berlinis an independent creative agency designing experiences

F.A.T. International go by the motto "trading in international joy" and are committed to much more than motorsport. In 2024, they took their Ice Race to USA. Creating a social space, service and track that was purposefully vibrant, fresh and fun to celebrate the brand's personality compared to traditional car races. The site fostered connection and energy for the community who were there to race cars and socialise.