Set against the raw alpine backdrop of the FAT Ice Race, the Bentley Greenhouse blended performance heritage with contemporary luxury through a refined architectural intervention. Conceived as a destination for conversation, broadcast and hospitality, the space centred around a bespoke hi-fi sound system and the launch of a limited-edition vinyl. Translating Bentley's commitment to craftsmanship into a warm, immersive environment, the pavilion brought together music, design, culture and automotive excellence in a setting designed for both gathering and exchange.

In motorsports, almost all athletes are dependent on external sponsors. Especially for female drivers, finding necessary funding to compete is a difficult task. Leveraging the power of community the LMG GT No.1 project set out to change that. Amsterdam Berlin and German 23 y/o racer Laura-Marie Geissler invented the female NFT-funded racing team. The project centres around a car designed to draw attention to women's objectification and outdated need to look pretty for press with a nod to the 1971 Porsche 'Pink Pig'. The outcome – a decentralised, self-empowered, community-driven model – offered a real sponsorship alternative and levelled the playing field for athletes, independent of gender, race or social status. "A decal on the rear side windows reads 'Show Me Your TTs', referencing twin-turbos is an obvious automotive-inspired middle finger to the stereotypes that women in any traditionally male-dominated space are frequently forced to push past." Jonathan Schley, Highsnobiety.

New Module

De-centralising sponsorship models for female empowerment.

LMG GT No. 1

Flicking through Dutch artist Thomas Trum's inspiration folder made him a natural curation to bring to life the dynamism of a road trip through the lavender fields of Provence. Pairing his colourful palette with videos of tyre marks, crop circles, plane trails Trum brought to life a series titled 'Southern Spins'. Executed across a ship's sails, the tiles of a swimming pool and canvases en plein air – the work was also showcased at Villa Noailles for the Design Parade. A launch party hosted in Trum's outdoor atelier featured local rising star singer Johan Papaconstantino and a talk with designer Sabine Marcelis, a fan of the artist.

The Art of Dreams Provence

F.A.T. International go by the motto "trading in international joy" and are committed to much more than motorsport. In 2024, they took their Ice Race to USA. Creating a social space, service and track that was purposefully vibrant, fresh and fun to celebrate the brand's personality compared to traditional car races. The site fostered connection and energy for the community who were there to race cars and socialise.

Amsterdam Berlinis an independent creative agency designing experiences

Bentley Broadcast at FAT Ice Race

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Porsche

LMG GT No. 1

FAT International

FAT Ice Race Aspen

Porsche

The Art of Dreams Provence

Porsche

LMG GT No. 1

FAT International

FAT Ice Race Aspen

FAT International

FAT Ice Race Aspen