Amsterdam Berlinis an independent creative agency designing experiences

Designing a refined architectural piece set against the raw alpine backdrop of the FAT Ice Race, the Bentley pavilion blended performance heritage with contemporary luxury. Conceived and built as a destination for conversation, broadcast, and hospitality,
the space translated the brand’s craftsmanship into a warm, immersive environment where design, culture, and automotive excellence converged in conjunction with a broadcast and bespoke sound system.