Amsterdam Berlinis an independent creative agency designing experiences

Developing a global retail platform built around the concept of “Unreal Motion Powered by 8.” for the launch of the Nike Air Max DN8. Across flagship stores and key retail partners, immersive installations, robotic displays and interactive technology demonstrations translated the shoe’s Dynamic Air innovation into a physical brand experience. The rollout transformed retail environments into experimental spaces that showcased motion, energy and the future of Air Max.