Amsterdam Berlinis an independent creative agency designing experiences

In 2017, boxing legend Floyd Mayweather received 275 million dollars after winning a fight against UFC Superstar Conor McGregor. A female fighter will never get close to that, even at the peak of their career. Instead they usually work 2 jobs to finance their professional careers. To tell these stories, Amsterdam Berlin and photographer Vitali Gelwich met the best female fighters in their most personal surroundings: their homes. The outcome is a 10-part series of snapshots about gender equality in sports and life. The portrayals were launched with Zeit Magazine and at 2 exhibitions in Amsterdam and Berlin with memorabilia on sale to take the message to the street.