Amsterdam Berlinis an independent creative agency designing experiences

Created an unmissable moment in Aspen for Mytheresa to connect with their VICs - specifically to collect data of their most prized customers. A place for these valued shoppers to flock to after their day on the slopes. In partnership with Bemelmans Bar (from the Carlysle Hotel in NYC) a high-end apres-ski bar was designed and opened for two weeks. Here guests, having booked tables for them and their friends, could enjoy the authentic energy of Bemelmans while experiencing a highly personalised and casual approach to retail.